GlobalShop 2016

Designing for the nation's largest annual show for retail design and merchandising

Client: CDW Merchants
Location: Las Vegas, NV
Design Team: Jocelyn Lam & Stephanie Johansson
Service: Experiential Graphic Design, Rebrand Strategy, Industrial Design

Modern Rebrand (Experiential Design)

A conceptual rebrand of CDW Merchants’ usual vintage prep visual brand that included a logo refresh and custom graphics.

Booth Design (Industrial Design)

The booth was designed with attendees' experiences, company reps, and logistics in mind, providing a place for meetings, rest, and convenience.